American Eagle is
revolutionising the high-street with a fashion campaign
that features completely unretouched photos and unconventional models.
The US brand, aimed for
teenagers, is taking the current wave of body positive image and
diversity into its #AerieReal campaign, which features size 12 model
Barbie Ferreira and "too big", "not big enough" Iskra Lawrence.
The empowering campaign launched in 2014,
promising not to airbrush models in its swimwear
collections, showcasing images of young women of different ages, sizes,
colours and body shapes. Nineteen-year-old Ferreira made headlines when
her photos were released in late January as part of the campaign. She
is the first size US size 12/UK size 16 model to be featured.
"I am unapologetically myself, no matter
what anyone's opinion is. Not being retouched in the images is something
that is very important to me," she says on the video campaign, which
opens up with the message "the real you is sexy".
"People knowing that's what I look like without anyone's perception of what my body needs to look like," she told Ravelin last year.
Her photos of the campaign had such such
positive reaction (and reportedly triggered sales) that American Eagle
signed then US size 16, British-born model Iskra Lawrence, who has just
been revealed as the latest face to join the campaign.
“This campaign is set to empower women,
inspire women, to make us feel better about ourselves, rather than
playing out insecurities to try and sell a certain lifestyle or a
product,” says the 25-year-old model and Neda (National Eating Disorder
Association) ambassador.
“I never thought I could make it, and Aerie told me I was beautiful because I was me.
“You don’t need to be retouched because the real you is beautiful.”
Lawrence is a great add to the campaign as she continuously shares women empowering messages with her 1.1m Instagram followers.
This campaign joins the ongoing debates over
unrealistic beauty standards and the fashion industry’s wave of
featuring “real women”. And many campaigns and clothing lines out here,
it’s dropped the “plus-size” label, too.
“The term plus-size is so inaccurate. I’m not plus size,” Ferreira told iD magazine.
But the campaign is not only about these
two unconventional models. It also features a group of young women of
different sizes and body shapes, all featured in the unretouched images,
including Jessica Morrrow, Julie Beekman and Shivani.
In an interview with Access Hollywood,
Lawrence explains how the message has become a “movement”: “It’s not
only about unretouched images, is letting girls love themselves for who
they are.”
7 Treat Yo'self Gifts That Will Make You Glad You're Single
In
case you missed it, Sunday is the annual buzzkill also known as
Valentine's Day. Though there's never been a better time to be a single
lady, there's something about a day dedicated to coupledom that can
really take the wind out of our self-sufficient sails. That's why, all
week long, ELLE.com will be celebrating the modern-era single lady—from
the way she's portrayed in media, to the kickass things she does (that
have zilch to do with relationship status), to the way...
You're old S.O may have never understood the clunky shoe trend, but who cares? They're fun, spunky, and all about confidence—everything that defines you.
Laurence Dacade Helissa Pop Jeans Platform Sandal, $1,050; bergdorfgoodman.com
Word has it relationships make you gain weight. With all of your newfound "me" time, hit the gym and show your body some love, why don't you?
Nike Dri-FIT Knit Sports Bralette, $55; dickssportinggoods.com
Word has it relationships make you gain weight. With all of your newfound "me" time, hit the gym and show your body some love, why don't you?
Nike Dri-FIT Knit Sports Bralette, $55; dickssportinggoods.com
We wouldn't recommend wearing massive statement earrings during a heavy make-out session, but we do think these go well with just about any outfit.
Valentino Dream Catcher Earrings, $1,175; valentino.com
That fragrance your ex was allergic to? Now you can buy it in bulk.
LAFCO Celery Thyme Candle, $60; lafco.com
Sultry heels that you love should be owned regardless of relationship status.
Sam Edelman Audrey Sandals, $100; samedelman.com
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